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🧮 E-commerce Profit Margin & Markup Calculator

Calculate your true net profit, margin %, markup %, and breakeven sale price for Shopify, Amazon, Etsy, and WooCommerce stores.

Input Costs & Price

Profitability Summary
Net Profit per Unit$0.00
Net Profit Margin0.00%
Markup Percentage0.00%
Breakeven Price$0.00
Total Cost per Unit$0.00
Total Gateway Fees$0.00
ROI0.00%
❓ Frequently Asked Questions (FAQ)

What is the difference between Profit Margin and Markup?

Profit Margin measures how much net profit you keep from your total revenue (Profit / Revenue). Markup measures how much you increased the price relative to your cost of goods (Profit / Total Cost).

How do I calculate the Breakeven Price for my product?

The breakeven price covers all COGS, shipping, ad costs, and processing percentage fees so your net profit is exactly $0. It ensures you don't lose money on promotion campaigns.

What is a good net profit margin for e-commerce stores?

For Shopify and Amazon sellers, a healthy net profit margin ranges between 15% to 30% after factoring in marketing CPA and processing fees.

🗓️ Updated 2026-08-22

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